What Were You Wearing Campaign: Stories About Survivors of ... - IUP
Using dedicated hashtags (e.g., #SurvivorStories, #ShareYourTruth) on platforms like Instagram and TikTok to reach broader audiences and encourage user-generated content [4]. Content Formats
Consider the fight for the Child Marriage Prevention Act in the United States. For years, advocates presented statistics about dropout rates and health risks. Legislators yawned. It wasn't until survivors walked into hearing rooms—looking like the teenagers they were forced to marry—that the laws changed.
Awareness posts can be triggering. Always include links to support services, such as the National Suicide Prevention Lifeline or specific crisis centers related to your cause.
“The Cultural Politics of Survivor Storytelling in Public Awareness Campaigns” (or alternatively, a specific, highly cited study is below)
| Platform | CTA Text | Destination | | :--- | :--- | :--- | | | "Share Your Anchor" | Anonymous story submission form (with coping resources at the top). | | Instagram Story | "Send this to a friend who needs to hear this." | Direct message link to a crisis hotline. | | Email Newsletter | "I am a survivor" or "I am an ally" | Two different landing pages with tailored resources. | | TikTok Comment | "Link in bio for the safety plan template." | Downloadable PDF (no email required). |
Guta, A., Flicker, S., & Roche, B. (2013). “Governing through community-based research: Lessons from the Canadian HIV/AIDS movement.” Critical Public Health , 23(3), 293–307.