, starring Babushaan Mohanty, became the highest-grossing Odia movie ever, earning ₹21 crores. It achieved a massive 403% Return on Investment (ROI)

The industry is maintaining its momentum with several highly anticipated titles: Mantra Muugdha

: How rural-centric stories are breaking box office records and gaining national recognition.

: Focuses on original Odia content, classic films, and regional cinema, featuring blockbusters like PABAR .

While "9x" is often associated with online movie streaming and downloading platforms like