Over 50% of Indonesian youth use TikTok and Instagram as business platforms, driving a massive social commerce trend that contributes nearly $8 billion annually to the economy.
| Sector | Recommendation | |--------|----------------| | Marketing | Target via TikTok/IG Reels with relatable student scenarios. | | Education | Leverage entertainment-based learning (edutainment). | | Media | Produce content mixing local humor with teen aspirations. | | Policy | Promote digital literacy and positive body image among teens. | Over 50% of Indonesian youth use TikTok and
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