Ansoff was the first to formalize the "2+2=5" effect, arguing that corporate strategy should seek opportunities where combined business units produce a result greater than the sum of their individual parts.
Ansoff proposed a hierarchical model of decisions: ansoff corporate strategy 1965 pdf
Ansoff introduced the concept of "Gap Analysis" in planning: Ansoff was the first to formalize the "2+2=5"
The most enduring legacy of the 1965 book is the , commonly known as the Ansoff Matrix . This 2x2 grid helps organizations identify growth opportunities by crossing existing and new products against existing and new markets. ansoff corporate strategy 1965 pdf