However, the entertainment wave has had a positive economic impact. For the first time, farmers are being paid by production houses to allow shoots on their land. A four-day shoot in an Arhar field can earn a farmer more than a season's yield. The Kahani is literally putting food on the table.
, have used their public image to promote natural cultivation, turning the daily work in the field into a viral entertainment trend that inspires thousands. regional folk stories set in the Indian countryside? Arhar Ke Khet Me Chudai Ki Kahani-