(Japan) : Though it debuted in late 2020, its popularity surged in 2021 as viewers sought more survival-game content following the Squid Game craze.
2021 saw the explosion of Asian creators on YouTube and TikTok producing content for a global audience. The "Blessica" energy here was about duality: A creator like (magic) or Jessica Lee (cooking/chaos) blended Asian heritage with global trends. Meanwhile, platforms like iQIYI and WeTV began pumping out English-subbed rom-coms specifically designed to be meme-ified on Tumblr.