Before Betty, telenovela protagonists were almost exclusively "traditionally beautiful". Creator Fernando Gaitán
in 2010 as the most successful telenovela in television history [28]. The Story of Beatriz Pinzón The series follows Beatriz “Betty” Aurora Pinzón Solano
: She falls for her boss, Armando Mendoza , who initially manipulates her feelings to save the company but eventually realizes his true love for her.
In 2020, it was announced that a reboot of "Ugly Betty" was in the works, with America Ferrera set to return as both a producer and star. The new series will follow Betty Suarez as she navigates her life as a wife, mother, and magazine editor, tackling new challenges and adventures.
Streaming services have rediscovered it. A new sequel, Betty, la fea: The Story Continues (2024), premiered on Amazon Prime Video, catching up with a 50-year-old Betty. In the sequel, she is divorced from Armando, raising a teenage daughter, and facing ageism in the corporate world. Once again, she is underestimated. Once again, she is brilliant.