Next time you see a male streamer tilt his head, bat his lashes, and call you "Jiejie," don't laugh too fast. And don't refuse the biscuit. You might just find yourself charmed by the coquettish man who dared to be soft.

Bing Gan Jiejie’s visual presentation is a crucial part of his brand.

Lu Chen tilted his head, letting a strand of dark hair fall over one eye. He clasped his hands together like a shrine maiden and fluttered his lashes. “Bing Gan Jiejie, if you’re nasty. But you can just call me Jiejie, didi.”

To visualize the archetype, consider these fictional and real-life examples that netizens have labeled “Bing Gan Jiejie”: