Bitly Profiledat May 2026

Enables the addition of tracking parameters (UTM) to links directly within the Bitly dashboard to track marketing campaign performance. QR Code Generation & Tracking:

| Goal | How Bitly Profile Data Helps | |------|------------------------------| | | Identify which channel (email, social, ad) drives most clicks. | | Audience location targeting | See where users are clicking from → tailor content regionally. | | A/B test link variants | Compare two short links → pick higher-performing version. | | Bot/click fraud detection | Spot unnatural click spikes or identical timestamps. | bitly profiledat

IP addresses, derived geolocation, and browser/device information (e.g., operating system, language). User Information: Enables the addition of tracking parameters (UTM) to

curl -X GET "https://api-ssl.bitly.com/v4/bitlinks/bit.ly/example/clicks?unit=day&units=30" \ -H "Authorization: Bearer YOUR_ACCESS_TOKEN" | | A/B test link variants | Compare

If you’ve recently dug into Bitly’s advanced analytics, examined a JSON payload from Bitly’s API, or reviewed a data export from an enterprise account, you may have stumbled upon an odd field label: (sometimes seen as profile_dat or profileData ). At first glance, it looks like a typo or a placeholder. In reality, it is one of the most powerful—yet under-documented—components of Bitly’s link intelligence platform.