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Influencers and celebrity endorsements have become a crucial part of the entertainment industry. Social media influencers with large followings can make or break a movie, TV show, or music album. Similarly, celebrity endorsements can add significant value to a brand or product. However, the rise of fake influencers and celebrity endorsements has also led to concerns about authenticity and trustworthiness.

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Future research should focus on the following areas: Influencers and celebrity endorsements have become a crucial