Trending colors have shifted toward neutral "earth tones" like beige, mocha, and soft pastels, reflecting a broader 2025 shift toward "classic minimalism" in brands like Ria Miranda.
This creates "Hijab Anxiety"—the fear of being seen in an "outdated" style or color. What was meant to be a symbol of modesty (reducing focus on physical appearance) has, for some, become a hyper-competitive status symbol. A woman wearing a "Tudung Malay" from a local pasar (market) might be looked down upon by peers wearing a tudung from a celebrity-endorsed brand like Zoya or Rabbani .