Information on study tips, choosing career paths, and the importance of education can be both informative and engaging.
| Platform | Monthly Active Users (MAU) in Indonesia (2024) | Core Features for Teens | Brand Opportunities | |----------|--------------------------------------------|--------------------------|----------------------| | | 70 M | 9‑sec to 3‑min videos, trending sounds, duet & stitch | Branded hashtag challenges, AR filters, influencer collabs | | Instagram (Reels + Stories) | 55 M | Photo grids, reels, polls, swipe‑up links (for >10 k followers) | Shoppable posts, “shop the look”, carousel tutorials | | YouTube (Shorts + Community) | 65 M | Long‑form vlogs, Shorts, community posts | Product placement, series sponsorships, “how‑to” series | | Snapchat | 12 M | AR lenses, Snap Map, private messaging | Limited‑time lens campaigns, geo‑fenced filters | | Local Apps (e.g., Babel , Kaskus ) | 8‑10 M | Forums, meme sharing, local classifieds | Community‑based giveaways, localized contests | Information on study tips, choosing career paths, and