Historically, Indian women were expected to prioritize their roles as wives, mothers, and caregivers. They were often responsible for managing the household, raising children, and taking care of family members. These traditional roles were influenced by societal norms, cultural values, and religious expectations.
The smartphone has been the single greatest disruptor of the Indian woman’s lifestyle.
Today's Indian woman is reclaiming the kitchen from drudgery to passion. The rise of "bhog" (offering) blogs and YouTube channels run by women shows that cooking is shifting from a compulsory duty to a creative outlet. Furthermore, the urban Indian woman is buying meal subscriptions and relying on her partner to split cooking duties—a radical shift from the previous generation.