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Indian culture is a vast, "high-context" tapestry [9] defined by a blend of ancient traditions and rapid modern evolution. It is characterized by deep-rooted values of social interdependence, where identity is often tied to family, community, and religious groups [4, 5].
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Ask any Indian about “lifestyle” and they’ll mention jugaad — the art of fixing a $10,000 problem with a $2 solution and a piece of string. Jugaad isn’t just innovation; it’s a to entropy. The Wi-Fi is down? Use mobile hotspot and call it “digital minimalism.” The monsoon flooded the street? Roll up your pajamas, buy corn on the cob from a floating vendor, and call it “urban adventure.” Indian culture is a vast, "high-context" tapestry [9]