If you want to write or create content in this space, you need to pick a vertical. Here are the most profitable and engaging niches right now:

Vastu Shastra (Indian architecture science) is the equivalent of Feng Shui. However, modern renters can't knock down walls. Content focusing on "Vastu Hacks"—using mirrors, colors, or crystal pyramids to fix a badly oriented kitchen or bedroom—is wildly popular.

Lifestyle content is booming around Astrology Apps (Kundli matching) and Vastu Shastra (Indian Feng Shui). Content Idea: "Vastu tips for your studio apartment" or "Why you shouldn't keep your head facing North while sleeping."