Handbook Top [hot]: Dutch Bros Employee

The handbook dictates that the average customer wait time should not exceed 3 to 4 minutes. Employees are taught specific workflows (often termed "choreography") to minimize movement and maximize speed. Unlike Starbucks, where customers often linger, the Dutch Bros handbook optimizes entirely for drive-thru throughput.

: A central guiding philosophy that encourages employees to maintain an optimistic outlook, talk about "health, happiness, and prosperity" with everyone they meet, and focus on personal improvement rather than criticizing others. "The Doorstep" Policy dutch bros employee handbook top

When we say priorities, safety is hidden in plain sight. Specifically, The Blender Lock. The handbook dictates that the average customer wait

Employees must wear unaltered "DutchWear" (company-branded gear) as their top layer of clothing. where customers often linger