The global reach of Hindi movies has expanded significantly in recent years, with films like "Lagaan" (2001), "Devdas" (2002), and "Dilwale Dulhania Le Jayenge" (1995) achieving international success. Bollywood has influenced global popular culture, inspiring films and music videos worldwide. The industry has also attracted international collaborations, with artists like Hollywood director Karan Johar and singer Madonna incorporating Bollywood elements into their work.