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Campaigns tend to elevate stories that fit a specific, palatable narrative—the hero who overcame impossible odds, or the innocent victim. This marginalizes survivors whose stories are messy, unresolved, or controversial. If a survivor does not fit the mold of the "perfect victim," their story may be deemed less effective for the campaign, potentially silencing the most vulnerable voices.

The identity of the person who first uploaded the video to the internet remained unknown as of the court proceedings. Police established that the colleague who filmed the assault had passed the file to another coworker, but the chain of distribution beyond that was difficult to trace.

This started as a way for survivors of sexual harassment and assault to find solidarity. It grew into a global awareness campaign that shifted corporate cultures and legal standards worldwide.