Kay looked at Mira. Mira looked at the audience on screen—those smiling, hooded figures.

: The start of 2024 saw a heavy reliance on automated data systems for sports and live events. Systems like TFRRS and DirectAthletics became the standard for real-time results and league standings in competitive sports.

: The boundaries between gaming and social media continued to blur, with interactive experiences like Nickelodeon All-Star Brawl 2 leveraging social community engagement to drive sales. 2024 Media and Entertainment Industry Outlook | Deloitte US