For example, when Katrina was shooting a commercial for Slice (soft drink) on a beach set, the behind-the-scenes clips were picked up by entertainment channels as "Katrina having fun on set." The product placement was seamless. She has mastered the art where the site of entertainment becomes the site of advertising.

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Katrina’s contribution to popular media is perhaps most visible through her iconic dance numbers. She is widely considered one of the best dancers in the history of Indian cinema. "Sheila Ki Jawani":

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