Kotler Marketing 6.0 [verified] Site

If AI knows what you want before you want it, are you still free? If a brand can use facial recognition in a smart mirror to detect your sadness and sell you ice cream, is that marketing or manipulation?

: Kotler introduces "metamarketing," which extends traditional marketing principles to non-commercial entities like charities, educational institutions, and political movements. It reframes marketing as a universal language for influencing societal behavior. The 6 P’s for a Better World kotler marketing 6.0