Sassy Pantz utilized TikTok and Instagram Reels to showcase "Western Glam" aesthetics, featuring boots, buckles, and bolo ties.

: After initially resisting an online presence for six years, Roberts pivoted to a digital-first strategy. By 2023, the career focus moved toward inventory-led content , where social media is used as the primary sales driver.

: Established creators in this space typically diversify income through brand deals (approx. 73%) , affiliate commissions, and digital sales.