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Virtual actors and AI idols are scaling fast, appearing in social feeds with fully-realized personalities. Adaptive Feeds:

In a more technical sense, the industry often refers to these initiatives as POVs (Proof of Value)

She slid the tablet onto his desk, propping it up against the stapler. She tapped play on a streaming app. On the screen, a woman in a 1920s evening gown slapped a man in a tuxedo. The dialogue was sharp, stinging, the kind of writing that won Emmys and started Twitter wars.

Before TikTok "corporate accounts" (like Duolingo or Wendy’s), there was the 2006 office blogger who filmed themselves throwing a stapler into a trash can. The awkward, cringe-based humor of shows like Succession (2018) or Severance (2022) owes a debt to the raw, low-stakes POV videos of the mid-2000s that first made corporate life palatable as entertainment.