While many creators abandoned YouTube Shorts for TikTok, Jack Jill doubled down on long-form (15-40 minute) YouTube documentaries in late 2023. The series, titled "The Unfiltered Year," served as a "director's cut" of their social media content. Where TikTok showed the fight, YouTube showed the makeup. Where Reels showed the joke, the vlog showed the emotional context.
Creating social media content isn't just about likes; it’s about hard and soft skills that translate directly to the workplace:
For members of legacy organizations like , navigating this landscape presents a unique opportunity. The intersection of organizational pride and professional development has never been closer. In this post, we explore the trends that defined social media content in 2023 and how leveraging them can accelerate your career trajectory.
Shared content leading up to the 45th National Convention in Orlando, FL. 💼 Career & Leadership Programs STEM Initiatives: Partnered with the Jack and Jill Foundation to support the Greene Scholars Program , providing STEM career exposure to students. Financial Literacy:
Appearing at major creator summits to discuss the "business of influence."
Launching specialized presets and editing templates.
