The "Pack" is not a 24/7 obligation. Yara is strict about her boundaries: no DMs on weekends, and she takes a "scroll-free" month every summer. She argues that a burnt-out leader cannot lead a community.
You don't need Yara’s face or her travel budget to replicate her career success. You need her discipline .
For aspiring creators, Paoli’s career offers a clear lesson: Build a pack, not just a page. Diversify your tone, separate your platforms by intent, and always ensure that your social media presence is building an asset, not just an archive.
One of her most notable chapters was as VP of Growth at Skyscanner. She joined when the company had only 32 employees and helped scale it to over 1,200 staff and a £1.4 billion acquisition by C-Trip.