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Marketing management is the process of planning, organizing, and controlling marketing activities to achieve organizational goals. It involves understanding customer needs, creating products and services that meet those needs, and promoting them through various channels. Effective marketing management enables businesses to stay ahead of the competition, build strong customer relationships, and drive revenue growth. rajan saxena marketing management pdf46 hot
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: Unlike many global textbooks, this work provides rich examples from Indian firms, such as the Tata Nano , FabIndia, and the "Jaago Re!" campaign.
Detailed exploration of marketing research , consumer behavior, and segmentation/targeting .
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