Since the Roman-Raphaelson book is a direct descendant of Ogilvy's 1982 internal memo to all agency employees, you can get 90% of the value for free, legally, by finding the .
for emails or proposals based on the book? A summary of David Ogilvy's 10 rules for writing? roman-raphaelson book on writing pdf
He famously wrote: “The road to hell is paved with adverbs.” A direct quote in the PDF: “After you finish your draft, go back and delete every word ending in ‘-ly.’ If the sentence still works, you didn’t need it. If it breaks, rewrite the verb.” Since the Roman-Raphaelson book is a direct descendant
There is a common misconception that Raphaelson wrote a book called “The Art of Writing” or simply “On Writing.” He did not. Roman Raphaelson (often stylized as Roman-Raphaelson, formerly a vice president at the J. Walter Thompson advertising agency) co-authored The Writing Sampler with Lawrence J. Cohen. He famously wrote: “The road to hell is paved with adverbs