The discourse surrounding these videos in 2010 was distinct from modern discourse:
franchise that transitioned into permanent social media memes. 1. The "Woman Yelling at a Cat" Origins (2011) The discourse surrounding these videos in 2010 was
were exploited for "affective labor" as far back as the early 2010s. They created GIFs of the best frames (a
They created GIFs of the best frames (a girl holding a spatula like a microphone, another falling off a stool). They warped the audio into techno remixes. They identified the exact brand of apron (Kohl’s, 2009 seasonal). This group treated the "Housewifes Girls" video as a specimen. They were the ones who tracked down the original uploader’s abandoned LiveJournal and discovered that the "girls" were actually 19-year-old community college students—defusing the "underage panic" of the Facebook moms, but creating a new controversy: Is it funnier or sadder if they are adults? This group treated the "Housewifes Girls" video as
A counter-trend emerged through comedic sketches (often by female creators like Jenna Marbles, who rose to fame around this time with "How to Trick People Into Thinking You're Good Looking" in 2010). These videos deconstructed the expectation for women to be ornamental or domestically perfect.