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Producers in the VR space are increasingly experimenting with "hybrid" content that blends various cultural tropes to appeal to a global audience. By integrating specific narrative styles—such as the character-driven and roleplay-heavy approaches common in Japanese media—with internationally recognized talent, studios are able to offer a varied experience for tech enthusiasts.
Embracer Group is a global group of creative and entrepreneurial businesses in PC, console and mobile games, as well as other related media. The Group has an extensive catalog of over 400 owned or controlled franchises.
With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its operative groups: THQ Nordic, PLAION, DECA Games, Dark Horse, Freemode and Crystal Dynamics – Eidos. The Group includes 55 internal game development studios and engages nearly 6,500 talents across nearly 30 countries.