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| Metric (2023‑24) | Approx. Figure | |------------------|----------------| | | $1.2 M – $1.5 M (mix of ad, e‑comm, events). | | Revenue Mix | 45 % ads, 40 % merchandise, 15 % events/others. | | Gross Margin (merch) | 45 % – 50 % (typical for direct‑to‑consumer apparel). | | Operating Expenses | Content production (≈ 20 % of revenue), marketing (≈ 15 %), logistics (≈ 10 %). | | EBITDA | 5 % – 10 % margin, reflecting early‑stage scalability. | | Cash Position | Sufficient to cover 12‑month runway (no major debt disclosed). | southfreak xyz work
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