| Era | Signature Films | Impact | | :--- | :--- | :--- | | | Ghajini , Billa | The glamorous outsider | | 2011-2015 | Raja Rani , Naanum Rowdy Dhan | Transition to female-led hits | | 2016-2020 | Aramm , Mookuthi Amman | Content-driven superstar | | 2021-Present | Jawan (Bollywood), Annapoorani | Pan-India dominance |