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To counter this, we are seeing a resurgence in , such as live-streaming on Twitch or specialized Discord servers, where the "media" is as much about the real-time conversation as it is about the video being shown. The Economy of Attention

In the race to create media content, Apex Media made the mistake of treating human beings as data points to be mined rather than people to be served. They discovered that attention is a commodity, but trust is a relationship.

There are several practical reasons why users look for a download option: