"Indian Lifestyle" is too broad. Hyper-local works better. Create content specifically for "Anglo-Indian Christmas cuisine," "Sikkimese fermented foods," or "Kutchi embroidery techniques."
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Are you looking to produce specific content for an Indian audience? Start by asking: What problem does my audience have at 6 AM in a Tier-2 city? Solve that, and you win the market. "Indian Lifestyle" is too broad
Experiment with wearing a traditional saree in a modern "corporate drape" style or pairing a blazer with ethnic silhouettes. " "Sikkimese fermented foods