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What Were You Wearing Campaign: Stories About Survivors of ... - IUP

Many organizations use focused storytelling to drive systemic change: What Were You Wearing Campaign: Stories About Survivors of

One of the most devastating effects of trauma or illness is the feeling of isolation. Survivors often feel they are the only ones carrying their specific burden. When a story is shared publicly, it acts as a beacon. It tells others, "You are not alone. This happened to me, and I am still here." When a story is shared publicly, it acts as a beacon

| Component | Description | |-----------|-------------| | | E.g., increase bystander intervention, promote screening uptake, change reporting laws. | | Target Audience | General public, at-risk groups, policymakers, healthcare providers. | | Core Message | Memorable, actionable, and culturally appropriate. | | Channel Mix | Social media, TV/radio, community events, print materials, influencer partnerships. | | Evaluation Metric | Reach, engagement, knowledge tests, helpline calls, policy changes. | | | Target Audience | General public, at-risk