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When sharing survivor stories, the "how" is just as important as the "what."

When campaigns center these narratives, they stop talking at people and start talking with them. A statistic like “1 in 3 women experience intimate partner violence” lands differently when followed by Maria’s voice: “I didn’t leave because I was weak. I left because I finally believed I deserved more.” Www.rapesex.com

For those currently in the "thick of it," a survivor's story acts as a lighthouse. It provides tangible proof that survival is possible. Narratives that include specific hurdles—and how they were overcome—serve as informal guides for others navigating similar paths. The Framework of Impact: How Awareness Campaigns Work When sharing survivor stories, the "how" is just