On TikTok or Instagram, using #yesmaal in captions for ironic affirmation videos can help the term trend. Example video: a compilation of people nodding exaggeratedly with the text "When they finally get the joke: yesmaal."

Meet JESS, a type-A personality in her late 20s who's lost her spark. She's stuck in a monotonous routine, saying "no" to every opportunity that comes her way. One day, while browsing a quirky app store, she discovers "YesMa'am" - a mysterious app that promises to boost her confidence and change her life. Unbeknownst to Jess, the app is connected to a magical realm where a mischievous entity, known as "The Yes Master," has been searching for a worthy human partner.