Approximately 97% of Indian consumers watch short-form videos daily. Platforms like Instagram (414 million users) and YouTube (491 million users) lead this surge.
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This paper examines the transition from traditional MMS to modern data-driven messaging platforms (like WhatsApp and Telegram) among young management students and professionals in India. It analyzes how this shift has reshaped networking, professional communication, and personal branding. 2. Introduction and personal branding. 2. Introduction