Gone are the days of the boring suit. The Jodhpuri bandhgala (sherwani) and the Kurta Pajama have been modernized. Content focusing on "How to style a Nehru jacket without looking like a politician" or "The difference between a wedding kurta (heavy) and a daily-wear kurta (cotton/linen)" is highly sought after.
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There is a massive sub-genre of lifestyle content focused purely on sounds: the dhak (drum) during Durga Puja, the hiss of a pressure cooker releasing steam, the sound of papad crackling in the microwave, or the khada (jingle) of a paan vendor’s scissors. These audio-visual triggers create deep comfort for the Indian psyche. Gone are the days of the boring suit